Jarred Yates+ and Stephen Boyles*1
+Ohio State University Extension, Fayette County
*The Ohio State University Department of Animal Sciences
The 1991 and 1995 National Beef Quality Audits, conducted for the National Cattleman's Association and the Beef Promotion Board identified critical areas resulting in lost economic opportunities for beef producers. A program based on local presentation was developed to increase producer awareness regarding the lack of overall uniformity and consistency of beef cattle and what effect the problem has on profitability for the industry. The program reinforced the need for proper management schemes. The program was presented in 11 different auction barn locations within approximately one month. Based upon a 1 to 10 scale, participants provided a mean response of 8.7 for the quality of the program. Participants acquired knowledge about proper management, product improvement, and genetics that provides the foundation to implement attitudinal change and practice adoption. As a result, Beef Quality Is Every Cattleman's Business will enhance profitability for producers and lead to increased beef quality and wholesomeness.
1 For more information, contact at: The Ohio State University, 222F Animal Science Building, 2029 Fyffe Road, Columbus, OH 43210, 614-292-7669, Fax 614-292-1515, e-mail: boyles.4@osu.edu